American Egg Board - "Jack's Eggs"

Energy BBDO

Energy BBDO Chicago, United States

7851

Бренд: American Egg Board
Страна: United States

Рекламодатель: American Egg Board

Заголовок	Jack's Eggs
Агентство	Energy BBDO
Кампания	Jack's Eggs
Рекламодатель	American Egg Board
Бренд	American Egg Board
Дата первой трансляции/Публикации	2018 / 6
Бизнес сектор	Продукты питания
философия	Disney Pixar’s all-new “Incredibles 2” opens in U.S. theatres on June 15th and this year they’ve partnered with another incredible brand in the latest work from the American Egg Board. Last fall the American Egg Board relaunched The Incredible Egg by reframing the answer to the age-old question, “How do you like your eggs?” to showcase the infinite number of ways to enjoy them beyond breakfast. The work was the first from creative agency partner Energy BBDO. Now, The Incredible Egg gets a little more incredible by teaming up with Disney•Pixar’s “Incredibles 2” for a co-branded promotional spot running in advance of the feature film’s debut. The spot seamlessly, and humorously incorporates AEB’s “How Do You Like Your Eggs?” platform in a unique way that embraces the beloved Incredible family. In addition to TV and online video, the American Egg Board also created custom recipes for the film’s leading characters. Each character has a stylised portrait and recipe that showcases how they like their eggs, based on their personalities and/or super powers. For example, Mr. Incredible’s eggs would be Clobbered, Elastigirl’s would be Stretchy, Dash’s would be Runny, Violet’s would be Invisible, and Multiplied Deviled Eggs are the perfect fit for the unpredictable Jack-Jack. You can see all the full portraits and recipes on IncredibleEgg.org and The Incredible Egg social media channels, including Facebook, Instagram and Pinterest. Home of The Incredible Egg, the American Egg Board (AEB) is the national marketing organisation of America’s egg farmers. AEB’s mission is to increase demand for eggs and egg products through research, education and promotion.
Тип медиа	Телевидение
Длина	30 seconds
Креативный директор	Dan McCormak
Креативный директор	Fernando Passos
Копирайтер	Mark Price
Копирайтер	Colin O’Toole
Арт-директор	Nick Sesto
Арт-директор	Hansel Quintela
Producer	Shobin Matthew
Исполнительный креативный директор	Josh Gross
Исполнительный креативный директор	Pedro Pérez
Главный креативный директор	Andrés Ordóñez
Исполнительный продюсер	Liz Miller-Gershfeld
Дизайнер	Hung Vinh
Фотограф	Kelly Allison
Project Manager	Gabrielle Granados
Account Supervisor	Abby Bridgeo
Digital Designer	Erin Knott
Менеджер студии	Tom Sustan
Head of Integrated Production	John Pratt
Директор по обслуживанию клиентов	Erin Knott
Director of Print Services	Mary Day
Music Producer	Daniel Kuypers
Composer	Andrew Oye
Print Producer	Mary Day