| Заголовок | Ozone |
| Агентство | 10AM Communications Pte Ltd |
| Кампания | Ozone |
| Рекламодатель | Singapore Environment Council |
| Бренд | Singapore Environment Council |
| Posted | Март 2005 |
| Бизнес сектор | Окружающая среда и животные |
| философия | The calender was printed with its dates perforated over a background of the sky. To use the calender effectively, the recipient has to tear out each date, leaving a hole in the sky that gets bigger everyday. |
| Проблема | A direct mailer that would highlight the urgency of environmental issues and help drive more traffic to the Singapore Environment Council's Website. |
| Результат | 30% response via e-mail for more information and 350% increase in website hits for first 2 months. |
| Тип медиа | На открытом воздухе / вне дома |
| Рынок | Singapore |
| Фотограф | Jimmy Fok |
| Специалист по работе с заказчиками | Kim Hoon |
| Копирайтер | Clarence Chiew |
| Арт-директор | Ang Sheng Jin |