| Заголовок | Hello Period! |
| Агентство | Draftfcb |
| Кампания | Hello Period! |
| Рекламодатель | Johnson & Johnson |
| Бренд | O.B. Tampons |
| Posted | Июнь 2005 |
| Продукт | Tampons & Information On Menstruation |
| Бизнес сектор | Тампоны |
| философия | We created a mailing with two books, one for the mother and one for the daughter, which communicated factual information on O.B Tampons. It also included a letter to the mother, a discount coupon and a sample. The daughter's book was sealed to make her feel secure with the information and that it was for her eyes only. |
| Проблема | When it comes to menstruation, mothers are the main source of information for their daughters. However, they are often misinformed, or build upon prejudices, favoring sanitary napkins. |
| Результат | Sale increase of 4.2% - more than double sales goal. 94% of daughters have kept the book. 70% of mothers have kept theirs. |
| Тип медиа | Прямой маркетинг |
| Рынок | Sweden |
| Креативный директор | Christina Knight |
| Копирайтер | Christina Knight |
| Арт-директор | Anna-Karin Lundgren |
| Графический дизайнер | Lotte Kolare |
| Делопроизводитель | Douglas Sandor |