| Заголовок | Grow Smaller |
| Агентство | DDB Berlin |
| Кампания | Truly Volkswagen |
| Рекламодатель | Volkswagen |
| Бренд | Volkswagen |
| Posted | Июль 2006 |
| Продукт | Fox |
| Бизнес сектор | Легковые автомобили |
| История | SUMMARY In April 2005, Volkswagen introduced the Fox to the price driven mini-segment despite Volkswagens premium image and the Fox being slightly higher priced than the competition. Instead of a generic price or lifestyle positioning, Fox advertising addressed the drivers wish for fully-fledged cars and portrayed Fox as the only mini car that didnt require a compromise. This strategy turned out to be a tremendous success: the campaign achieved above average tracking results and the message was regarded as extremely relevant. It reached 36% above the average 39% market segment in terms of recognition. The intended benchmark image was achieved within a short time and Fox became number one in the mini car segment with over 25,000 units sold. |
| Тип медиа | Печать |
| Креативный директор | Wolfgang Schneider |
| Креативный директор | Mathias Stiller |
| Арт-директор | Sandra Schilling |
| Арт-директор | Michael Janke |
| Специалист по работе с заказчиками | Michael Lamm |
| Специалист по работе с заказчиками | Esther Wiedemann |
| Фотограф | Christian Stoll |
Больше работы
СМОТРЕТЬ ВСЕW 12
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- DDB Berlin
Name
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- DDB Berlin
Graduating
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- DDB Berlin
Driving-School
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- DDB Berlin
Beetle
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- DDB Berlin
Elbow Teaser/Follow-Up
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- DDB Berlin
Drawing (Teaser/Follow-Up)
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- DDB Berlin
White Room
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- DDB Berlin
Black Cat
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- DDB Berlin