Заголовок | Invisible Sexism |
Агентство | FCB Brasil |
Кампания | Invisible Sexism |
Рекламодатель | Estadao |
Бренд | Estadao Newspaper |
Дата первой трансляции/Публикации | 2017 / 4 |
Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
История | FCB Brasil and Estado de São Paulo, one of Brazil’s most read newspapers, created “Invisible Sexism” to shed light on the rape culture that is so prevalent across the world. During the Amir Slama show at São Paulo Fashion Week, messages of empowerment were painted on the models skin with a special reflective ink that’s not visible to the naked eye, just as prejudice and violence against women are not always evident; the messages were only seen under the direct flashes of the cameras. |
Тип медиа | Веб-фильм |
Длина | |
Больше информации | https://youtu.be/LuMtI96PSoU |
Chief Creative Officer | Joanna Monteiro |
Executive Creative Director | Fabio Simoes |
Creative Director | Romero Cavalcanti |
Art Director | Henrique Ferreira |
Art Director | Victor Yves |
Copywriter | Mario Morais |