| Заголовок | Boot |
| Агентство | adam&eveDDB |
| Кампания | Volkswagen British Campaigns |
| Рекламодатель | Volkswagen |
| Бренд | Volkswagen |
| Posted | Октябрь 2005 |
| Продукт | Golf Plus |
| Бизнес сектор | Легковые автомобили |
| Слоган | A Golf. Just a little bit bigger |
| философия | Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values. |
| Проблема | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| Результат | Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | United Kingdom |
| Директор | Stacy Wall |
| Копирайтер | Sam Oliver |
| Продюсер агентства | Maggie Blundell |
| Продакшн Студия | Epoch |
| Арт-директор | Shishir Patel |
Больше работы
СМОТРЕТЬ ВСЕThe Capture
- БРЕНД:
- BBC One
That’s Specsavers Love 1
- БРЕНД:
- Specsavers
- АГЕНТСТВО:
- The Agency, Specsavers
That’s Specsavers Love
- БРЕНД:
- Specsavers
- АГЕНТСТВО:
- The Agency, Specsavers
Amazing Sight
- БРЕНД:
- Specsavers
Amazing Sight
- БРЕНД:
- Specsavers
Amazing Sight
- БРЕНД:
- Specsavers
Amazing Sight
- БРЕНД:
- Specsavers