| Заголовок | Washington Crossing the Delaware |
| Агентство | The Martin Agency |
| Кампания | Turnpike |
| Рекламодатель | GEICO |
| Бренд | Geico |
| Дата первой трансляции/Публикации | 2018 / 1 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| философия | The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware. We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy. There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Vice President | Ted Ward |
| Marketing | Ted Ward |
| Assistant Vice President | Bill Brower |
| Marketing | Bill Brower |
| Директор по маркетингу | Melissa Halicy |
| Media | Melissa Halicy |
| Advertising | Melissa Halicy |
| Brand Team Supervisor | Gary Aurand |
| Brand Team Supervisor | Tom Perlozzo |
| Brand Team Planner | Brighid Griffin |
| Brand Team Planner | Julia Nass |
| Brand Team Buyer | Tim Ware |
| SVP | Steve Basset |
| Креативный директор группы | Steve Basset |
| SVP | Sean Riley |
| Creative Director | Sean Riley |
| VP | Neel Williams |
| Creative Director | Neel Williams |
| Associate Creative Director | Justin Harris |
| Копирайтер | Ken Marcus |
| SVP | Brett Alexander |
| Executive Producer | Brett Alexander |
| Producer | Brian Fox |
| Producer | Catherine Kennedy |
| Business Affairs Supervisor | Suzanne Wieringo |
| VP | Ben Creasey |
| Account Director | Ben Creasey |
| Руководитель группы по связям с рекламодателями | Allison Hensley |
| Руководитель группы по связям с рекламодателями | Jon Glomb |
| Account Executive | Allie Waller |
| Менеджер проекта | Karen McEwen Gates |
| Продакшн Студия | RadicalMedia |
| Продакшн Студия | LLC |
| Director | Steve Miller |
| Executive Producer | Gregg Carlesimo |
| Исполнительный продюсер | Frank Scherma |
| Руководитель производства | Cathy Dunn |
| Producer | Barbara Benson |
| Production Supervisor | Ted Liotopoulos |
| 1st AD | Brian Stevens |
| Where was the spot shot? | Burbank CA |
| Послепроизводственный этап | MackCut and The Mill – New York |
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