| Заголовок | Car Park Kernoodling |
| Агентство | glue Isobar |
| Кампания | Car Park Kernoodling |
| Рекламодатель | Unilever |
| Бренд | Pot Noodle |
| Posted | Июнь 2005 |
| Бизнес сектор | Продукты питания |
| История | Broadband means that we now have the opportunity to engage consumers in richer ways than ever before. For a cheeky and slightly subversive brand like Pot Noodle this is great news. Our core target audience of 16-24 year-old men want to be entertained, not sold to. Pot Noodle is giving them exactly what they want, but in a new and innovative way. There are hundreds of thousands of Flash and Shockwave games out there, but fully interactive and engaging video games? Name three? Pot Noodle shows the way with this tongue-in-cheek look at the practice of looking for sex with strangers in public places. In the UK, it is called 'Dogging'. As Pot Noodle is all about 'irresistible trashiness' we've substituted sex for the product. |
| Тип медиа | Digital |
| Рынок | United Kingdom |
| Больше информации | www.gluelondon.com/awards/2005/cannes/index_potnoodle_1.html |
| Креативный директор | Seb Royce |
| Арт-директор | Hayden Rogers |
| Копирайтер | Anne-Marie Burrows |
| Дизайнер | Simon Cam |
| Продюсер | Garry Dalzell |
| Делопроизводитель | Marilyn Cheng |
| Руководитель группы по связям с рекламодателями | Jo Hagger |
| Руководитель рекламодателя | Rachel Broad |
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