| Заголовок | The Kitchen Valley |
| Агентство | AMV BBDO |
| Кампания | Maps |
| Рекламодатель | Mars, Inc. |
| Бренд | Whiskas |
| Posted | Май 2014 |
| Бизнес сектор | Корм для животных, продукты по уходу и услуги для домашних животных |
| Слоган | Nurture Their Nature |
| История | This new press campaign for Whiskas, from AMV BBDO, dramatises how cats see the world around them. It shows a living room, kitchen and garden which have been carefully illustrated to look like old maps, demonstrating that cats see their homes as large places to explore. Every single thing on the map has been labelled with a map-specific term. For example, the kitchen table is called 'Table Top Mountain', whilst the living room rug is titled 'Rug Desert'. |
| философия | This all demonstrates that Whiskas®, the UK’s leading cat brand, understands your cat's natural behaviour better than anyone else. And it's this knowledge that enables them to give cats everything they need. The campaign supports an existing TV campaign which reinforces that Whiskas® understands what cats naturally need through insights from the WALTHAM® Centre of Pet Nutrition, the leading authority on pet nutrition and wellbeing. |
| Тип медиа | Печать |
| Длина | |
| Исполнительный креативный директор | Paul Brazier |
| Арт-директор | Alan Wilson |
| Копирайтер | Diccon Driver |
| Иллюстратор | Dave Hopkins |
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