Pepsi - "Troy"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

6111

Бренд: Pepsi
Страна: Argentina

Рекламодатель: PepsiCo Inc.

Заголовок	Troy
Агентство	BBDO Argentina
Кампания	Dare For More - Pepsi
Рекламодатель	PepsiCo Inc.
Бренд	Pepsi
Дата первой трансляции/Публикации	2006 / 8
Бизнес сектор	Безалкогольные напитки, тоники
Слоган	Dare For More
История	The 3 ads of the campaign reflects: 1- a guy who comes up with the idea of disguising himself in a giant teddy bear costume only to be near the girl he likes. 2- A soccer player who makes a personal sacrifice for his team during a free kick of the opposing team. 3- A girl who manages to get her drivers license simply by persevering.
философия	The idea of the campaign is telling short stories; ones that are closely related to the experience of teens. The spirit of the commercials is in tune with Pepsis irreverent, fresh and spontaneous communication. The campaign is directed to teens ranging from 13 to 19 years of age. Youths who are experiencing new things in their lives, who are starting to make independent decisions, who are undergoing a process of change and who are daring for more without, at the same time, alienating their parents. ¨Dare for more¨ is a clear call daring them to get more out of life.
Проблема	To strengthens Pepsis Dare For More positioning. Developed by BBDO Argentina, the concept Dare for More is currently being used by Pepsi Worldwide.
Тип медиа	Телевидение
Длина	20 seconds
Рынок	Argentina
Директор рабочей группы клиента	Daniel Albamonte
Менеджер по рекламе	Guillermo Beade
Копирайтер	Luciano Bellelli
Делопроизводитель	Lucas Calatayud
Арт-директор	Gustavo Chiocconi
Редактор	Cesar Custodio
Оператор-постановщик	Javier Juliá
Директор	Daniel Rosenfeld
Продюсер Продакшн Студии	Sebastian Torrella
Продюсер агентства	Veronica Zeta
Продакшн Студия	Argentinacine
Послепроизводственный этап	FX Iturmendi
Музыкальная компания / Композитор	Pop Art/Arbol