Nike - "Seismograph"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

7671

Бренд: Nike
Страна: Argentina

Рекламодатель: Nike

Заголовок	Seismograph
Агентство	BBDO Argentina
Кампания	Seismograph
Рекламодатель	Nike
Бренд	Nike
Дата первой трансляции/Публикации	2012 / 8
Бизнес сектор	Спорт и легкая атлетика на открытом воздухе
История	Nike and BBDO Argentina proved that Boca’s fans can shake any stadium The biggest myth in Argentine football surrounds the Bombonera (Boca Jr. stadium). They say it actually pulsates, generating fear and pressure that crumbles the strongest of rivals. Nike, Boca’s official sponsor, wanted to prove that Boca’s hardcore fans can really make even the sturdiest stadium move. The best way to prove it was to measure the stadium’s movement in the same way earthquakes are measured, on the Richter scale, by using a seismograph. The place chosen for this field experiment was Estadio del Bicentenario, a brand new impressive stadium, that was designed to resist seismic movements as it is located in San Juan, the “capital of the seismic movements” in Argentina, and one of the most studied areas by seismologists around the world. To measure the movement of the stadium we installed a digital seismograph that received transmissions from 4 accelerometer sensors placed strategically under the Boca’s fans stands. The objective was to measure the movements for the full duration of the final of Copa Argentina (Boca vs. Racing) and see the increases at key moments when Boca’s fans had reasons to react.
Тип медиа	Окружающий
Управляющий производством	Rodrigo Elizalde
Исполнительный продюсер	Nicolas Ferrer
Руководитель производства	Pedro Saleh
Продакшн Студия	Saké Productions
Продюсер агентства	Rodrigo Lema
Продюсер агентства	Veronica Zeta
Арт-директор	Joaquin Campins
Копирайтер	Roberto Espino
Other	Alejandro Gowland
Исполнительный креативный директор	Rodrigo Grau
Исполнительный креативный директор	Ramiro Rodriguez Cohen