Missing People - "Please Turn Your Phone On"

BBH

BBH London, United Kingdom

Премии

11437

Это объявление является частью "ACT Responsible Collection"

Бренд: Missing People
Страна: United Kingdom

Рекламодатель: Missing People

Заголовок	Please Turn Your Phone On
Агентство	BBH
Кампания	Please turn your phone on
Рекламодатель	Missing People
Бренд	Missing People
Дата первой трансляции/Публикации	2012 / 5
Бизнес сектор	Благотворительные организации, фонды, волонтеры
История	The film shows a young boy’s emotional struggle as he attempts to make a phone call, we believe, to his mother who we see trapped in blank misery as she waits for the day that he’ll return. The boy finally manages to make “the call” and at the point where we hear a woman’s voice answer “hello”, the film freezes and the audience is invited to dial a number to hear the conversation. Those who phone the number hear an exchange between the boy and the charity; he asks to let his mum know he is okay. Those who don’t call will view the film in poignant silence. The film closes hopefully as the voiceover plays: “Our free, confidential phone service helps those who go missing safely reconnect. We are Missing People”
философия	The campaign focuses on the charity’s phone service which enables those who are missing to safely reconnect with their families.
Тип медиа	Телевидение и кино
Копирайтер	Matthew Tassell
Арт-директор	Emma Castagno
Менеджер по рекламе	Clare Cook
Менеджер по рекламе	Ross Miller
Менеджер по рекламе	Martin Houghton-Brown
Арт-администратор	Mark Reddy
Креативный директор	Nick Allsop
Продюсер	Michelle Kendrick
Team Director	Victoria Blackmore
Strategic Business Lead	Ann Marie Costelloe
Strategy Director	Debra Ladd
Продакшн Студия	SomeSuch and Co.
Директор	Ben Strebel
Продюсер	Lucy Kelly
Оператор-постановщик	Ben Kracum
Послепроизводственный этап	The Mill London