Tim Riley was the creative. He found an expression with many possible derivations, the Full Monty, and decided to use a trail to arouse people's curiosity by presenting the various possibilities during the ad. The Full Monty could come from Field Marshall Montgomery's love of a full English breakfast; from bails of wool imported from Montevideo; from winnings at Monte Carlo, etc. Tim used the music video for Franz Ferdinand's Take Me Out as inspiration for the style of ad he wished to create: an animated collage of the various suggestions and we worked with Nexus who had done that music video. The ad was set to "Wordy Rappinghood" by the Tom Tom Club. Nexus were great to work with, we created a 40" and a 20" on Full Monty and a 20" for 'Cool' and our client at BBC Two was delighted. As were the programme producers. I even received a phone call from another ad agency to ask about it.
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Balderdash and Piffle was a 6 part series for BBC Two on the derivation of certain words and phrases which started on Jan 2nd this year. The tone of the programme was light and entertaining, so AMV were briefed to create a trailer with the same tone.