Заголовок | The Piccards |
Агентство | Droga5 |
Кампания | Wild Rabbit |
Рекламодатель | LVMH Moët Hennessy - Louis Vuitton S.A. |
Бренд | Hennessy |
Дата первой трансляции/Публикации | 2016 / 4 |
Бизнес сектор | Крепкие напитки, крепленые вина |
История | Hennessy has launched The Piccards, the fourth iteration of the brand’s Wild Rabbit campaign. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.In 1931, a Swiss physicist by the name of Auguste Piccard became the first man to reach the stratosphere. Nearly three decades later, in 1960, his son Jacques became the first to reach the deepest bottom of the ocean. This remarkable true story is the basis for Hennessy’s latest film. Told in fresh, cinematic style :90 film, The Piccards reimagines the individual achievements of the two men as one continuous journey up—a surreal, adrenaline-spiked odyssey to the stratosphere and the deepest ocean depths. But at the core of the adventure is an incredible story about the bond between a father and son, the power of ambition and the will to achieve. Told in additional iterations of :60, :30 and :15 films, Hennessy tapped musician Nas to tell the story of the Piccards’ intergenerational Wild Rabbit chase – Hennessy’s metaphor for the relentless pursuit of achievement.The film was directed by Daniel Wolfe of Somesuch.Co. Part of Daniel’s vision was a collaboration with photography specialist Chris Parks - who’s abstract imagery has been in benchmark pieces such as Tree of Life and Gravity. Beyond Daniel’s attention to story and performance, there was a dedication from an early stage in achieving a unique, cinematic look to the film. This was brought to life across all departments, from the incredible, research-based production design, to the capture of material on 35mm film. In the final stages of the process each frame was printed back to a film negative before final master. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Anonymous Content |
Председатель | David Droga |
Главный креативный директор | Ted Royer |
Креативный директор | Alexander Nowak |
Креативный директор | Felix Richter |
Копирайтер | Phil Hadad |
Арт-директор | Marybeth Ledesma |
Руководитель производства | Ben Davies |
Исполнительный продюсер | David Cardinali |
Продюсер агентства | Sam Marx |
Директор по стратегии | Jonny Bauer |
Стратег | Elaine Purcell |
Стратег | Danielle Travers |
Стратег | Zack Cohn |
Стратег | Delphine McKinley |
Директор исполнительной группы | Steven Panariello |
Директор рабочей группы клиента | Patrick Rowley |
Руководитель группы по связям с рекламодателями | Kendra Schaaf |
Специалист по работе с заказчиками | Andrew DeMatos |
Специалист по работе с заказчиками | Rebecca Warren |
Менеджер проекта | Dean Farella |
Продакшн Студия | Somesuch |
Директор | Daniel Wolfe |
Исполнительный продюсер | Eric Stern |
Исполнительный продюсер | SueEllen Claire |
Руководитель производства | Kerry Haynie |
Оператор-постановщик | Tom Townend |
Продюсер Продакшн Студии | Lee Groombridge |
Фотограф | Chris Parks |
Редакционная компания | Cosmo Street |
Редакционная компания | Trim |
Редактор | Tom Lindsay |
Редактор | Julie Walsh |
Редактор | Magda Plugowska |
Редактор | Elise Butt |
Исполнительный продюсер | Maura Woodward |
Продюсер Продакшн Студии | Anne Lai |
Послепроизводственный этап | The Mill |
Руководитель производства | Sean Costello |
Продюсер Продакшн Студии | Nirad Russell |
Музыкальная компания / Композитор | Woodwork Music |
Композитор | Phil Kay |
Звуковой дизайн компании | Q Department |
Звукорежиссер | Drazen Bosnjak |
Звукорежиссер | Jean Baptiste |
Звукорежиссер | Jean-Baptiste Saint Pol |
Исполнительный продюсер | Zack Rice |
Продюсер Продакшн Студии | Guin Frehling |