Mahou Premium Light - "Lighter World"

El Laboratorio

El Laboratorio Madrid, Spain

10436

Бренд: Mahou Premium Light
Страна: Spain

Рекламодатель: Grupo Mahou-San Miguel

Заголовок	Lighter World
Агентство	El Laboratorio
Кампания	Lighter World
Рекламодатель	Grupo Mahou-San Miguel
Бренд	Mahou Premium Light
Posted	Март 2009
Бизнес сектор	Пиво, сидр, лагерное пиво
Слоган	There is a lighter world. Coming up?
История	Mahou Premium Light is a new beer with 35% less calorie. The agency El laboratorio commissioned an advert to director Nico Caicoya from Agosto, with the claim Theres a lighter world. Coming up?. To express the concept of lightness, the film would show a couple of dancers taunting gravity. But Caicoya wanted to keep the action real, not relaying on special effects for the story. Instead of that, a rotating set was built for the shooting in Prague. It looks as the actors dance all over the walls, but its the camera and the entire set the ones turning upside-down. Choreography was created by Suple, a choreographer that has worked before with artists such as Madness and Jamiroquai. On the other side, the music is a cover of Technotronics Pump up the jam, made by the canadian swing trio Lost Fingers.
Тип медиа	Телевидение
Длина	45 seconds
Рынок	Europe
Директор	Nicolás Caicoya
Креативная команда	Daniel Ilario
Креативная команда	Carlos Holemans
Креативная команда	Manuel Montes
Креативная команда	Jesús Lada
Креативная команда	Carla Romeu
Руководитель группы по связям с рекламодателями	Rafael Silvela
Директор рабочей группы клиента	Ignacio Olazábal
Специалист по работе с заказчиками	Carolina Paramio
Продюсер агентства	Paul Severn
Продакшн Студия	Agosto
Музыкальная компания / Композитор	Lost Fingers