| Заголовок | Bracelets |
| Агентство | Duval Guillaume |
| Кампания | Bracelets - MSF |
| Рекламодатель | Médecins sans Frontières |
| Бренд | Artsen Zonder Grenzen / Médecins Sans Frontières |
| Posted | Май 2007 |
| Продукт | Human Aid |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Raise empathy by spreading the measuring bracelet that is used by doctors to define a kids chances of surviving. |
| философия | Create a hype around the MUAC* bracelets. These bracelets are used by the doctors on the field, in order to measure the degree of malnutrition. It is a very easy and rapid predictor of the risk of death. Its a system that is so simple, its almost shocking. One million MUAC* bracelets were spread at strategic spots around Belgium. They were attached to objects as wide as a malnourished childs upper arm: the leg of a chair, fencing, bicycle stands, childrens prams etc... |
| Проблема | Build awareness of the malnutrition problem as it is still an issue today. Fundraising for the cause. |
| Результат | Thanks to the campaign, MSF has received more than 1 million in donation. 325.000 euros are attributed to the above communication and 647.428 euros thanks to a mailing. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Рынок | Belgium |
| Креативный директор | Peter Ampe |
| Копирайтер | Peter Ampe |
| Креативный директор | Katrien Bottez |
| Арт-директор | Katrien Bottez |
| Креативный директор | Xavier Bouillon |
| Арт-директор | Xavier Bouillon |
| Арт-директор | Alexander Cha'ban |
| Директор рабочей группы клиента | Inez De Pooter |
| Копирайтер | Tiny Nys |
Больше работы
СМОТРЕТЬ ВСЕHuman Ball
- БРЕНД:
- Médecins sans Frontières - Doctors Without Borders
- АГЕНТСТВО:
- Duval Guillaume