| Заголовок | Ping Pong |
| Заголовок (оригинальный язык) | Mandrain |
| Агентство | Beijing Dentsu - Shanghai Branch |
| Кампания | Ping Pong |
| Рекламодатель | Shanghai Social Protection Bureau |
| Бренд | Shanghai Governor |
| Posted | Февраль 2006 |
| Продукт | Care of Growth |
| Бизнес сектор | Потребительские и общественные услуги |
| Слоган | Open your heart, share the growth of joy! |
| История | The Task: Since China has one child policy, most of the parents were spoiled their only child in a negative way. Such as knock up their child alone at home to avoid public activities which will cause Autism. |
| философия | The Naked Idea: The game of ping-pong, which suppose has to play by two persons. A poor lonely kid can only play with his shadow on the wall, which blocks the communication and also the share of joy deep down childs heart. The shocking scene at the end is not only one child has this situation, on the other side of the wall there has more and more in order to call for parents attention on this serious matter. |
| Проблема | The Promise: The ending super Open your heart, share the growth of joy! is encourage the child to break the wall in their heart and join social communitys activities. |
| Результат | Educating parents to care their child of growth not only physically but also mentally healthy. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | China |
| Исполнительный креативный директор | Wendy Cheung |
| Продюсер агентства | Betty Yu |
| Арт-директор | Zhen Zhang |
| Продюсер Продакшн Студии | Bin Zhang |
Больше работы
СМОТРЕТЬ ВСЕHonghe-F1
- БРЕНД:
- Honghe
- АГЕНТСТВО:
- Beijing Dentsu - Shanghai Branch