Me & City - "Me & City - Polluted lookbook"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, China

39395

Бренд: Me & City
Страна: China

Рекламодатель: Me & City

Заголовок	Me & City - Polluted lookbook
Агентство	FRED & FARID Shanghai
Кампания	Polluted lookbook
Рекламодатель	Me & City
Бренд	Me & City
Дата первой трансляции/Публикации	2016 / 1
Бизнес сектор	Одежда, мода и обувь
История	China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. ME&CITY, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film.
Тип медиа	Приложения
Длина	84 seconds
Больше информации	http://mecity.banggo.com/
Главный креативный директор	Fred & Farid
Исполнительный креативный директор	Feng Huang
Креативный директор	Laurent Leccia
Копирайтер	Laurent Leccia
Копирайтер	Nix Xiong
Арт-директор	Alexis Chatain
Арт-директор	Jerome Pinel
Продюсер агентства	Karim Naceur
Digital Agency producer	Erick Alonso
Продюсер	Takan Tao
Директор	Laurent Leccia
Фотограф	Chen Lu
Фотограф	Alexis Chatain
Руководитель агентства	Fred & Farid
Руководитель агентства	Edmond Ho
Brand supervisor	Daniela Silva
Brand supervisor	XinAi ZHANG
Brand supervisor	Bobo Cui