Заголовок | Who killed Deon |
Агентство | AMV BBDO |
Кампания | Who killed Deon? |
Рекламодатель | The Metropolitan Police Service |
Бренд | Anti Knife Crime |
Дата первой трансляции/Публикации | 2010 / 10 |
Бизнес сектор | Против бытового насилия и сексуального насилия |
Слоган | Search Who Killed Deon? |
философия | We needed to raise awareness of this law and its implications. Our interactive campaign opens depicting a party where murder is committed. The viewer is then asked 'Who killed Deon?' and can watch the individual journey of each of our 6 key protagonists and discover who was guilty of the murder |
Проблема | We were briefed with creating a campaign educating 12-15 yr olds about the law of Joint Enterprise. This law means you don’t need to strike the deadly blow or even be at the scene to be convicted of murder. |
Тип медиа | Телевидение и кино |
Креативная команда | Aidan McClure |
Креативная команда | Laurent Simon |
Продакшн Студия | Mad Cow |
Директор | Simon Ellis |
Продюсер | Jonas Blanchard |
Исполнительный продюсер | Pete Chambers |
Редактор | Matt Swanpoel |
Послепроизводственный этап | Luke Coulson |
Звук | Ben Gulvin |
Музыка | Sam Ashwell |