Male Cancer Awareness Campaign - "Rhian Touches Herself"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

45547

Это объявление является частью "ACT Responsible Collection"

Бренд: Male Cancer Awareness Campaign
Страна: United Kingdom

Рекламодатель: Male Cancer Awareness Campaign

Заголовок	Rhian Touches Herself
Агентство	J. Walter Thompson London
Кампания	Rhian Touches Herself
Рекламодатель	Male Cancer Awareness Campaign
Бренд	Male Cancer Awareness Campaign
Дата первой трансляции/Публикации	2011 / 9
Бизнес сектор	Благотворительные организации, фонды, волонтеры
философия	Glamour model, Rhian Sugden, fronts a bold marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It was been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis. The film is hosted on the website www.touchingmyself.org and the charity’s YouTube channel. It was supported by an ambient teaser campaign throughout London.
Тип медиа	Веб-фильм
Редактор	Rankin
Продакшн Студия	Rankin
Other	Rubber Republic
Музыка	Soundlounge
Звук	Sam Ashwell
Директор	Rankin .
Директор рабочей группы клиента	Adrian Ash
Продюсер	Roy Swansborough
Копирайтер	Miles Bingham
Арт-директор	Kevin Masters
Креативный директор	Jason Berry
Исполнительный креативный директор	Russell Ramsey