Carmel Wineries - "Foodography (Board)"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

Премии

10332

Бренд: Carmel Wineries
Страна: Israel

Рекламодатель: Carmel Wineries

Заголовок	Foodography (Board)
Агентство	BBR Saatchi & Saatchi
Кампания	Foodography
Рекламодатель	Carmel Wineries
Бренд	Carmel Wineries
Дата первой трансляции/Публикации	2015 / 4
Бизнес сектор	Вина, шампанские
История	If like Carmel Wineries you are one of the largest and oldest wineries in the country How do you get through to an entirely new generation of consumers?You know, the ones who like to kick back a few cocktails rather than wine. The Foodies: Youngsters who experience food through the lens of a smartphone. Our answer: FOODOGRAPHY: A series of unique and unforgettable live dining events, that doubled as photography workshopsand at the center of which lie two first-of-a-kind dishes created to capture the perfect shot of gourmet food through a smartphone.
философия	Working together with a ceramic artist, we created the world's first Instagram dishes.The 360 - A revolving platform designed for shooting beautiful video footageThe Limbo - Designed for shooting still photography and cutting out background interference.Then in cooperation with one of the country's most talented chefs, we crafted a menu inspired by wine. A five course dinner that would be plated and served exclusively in the world's first Instagram dishes. To complete the experience we invited the country's best food photographer to teach our guests the art of Foodography. And last but not least we made sure to invite some special guests that would help get the word out to foodies. Our guest list included: 2 Michelin Star Chefs \| Renowned Local Food bloggers \| Food Critics \|Newspaper & Television Journalists \| Top Wine Critics Israeli Foodies loved the experience and we hope you will too!
Тип медиа	Анализ ситуации
Длина	113 seconds
Главный исполнительный директор (CEO)	Yossi Lubaton
Креативный директор	Nadav Pressman
Creative Director	Eran Nir
Арт-директор	Shirley Eva Bahar
Копирайтер	Liron Cohen
Арт-директор	Ori Hasson
UX and Interaction Expert	Gal Mamalya
VP Production/Content	Dorit Gvili
Продюсер цифрового формата	Maya Palmon
Account Group Head	Shani Shaul Vengosh
Руководитель группы по связям с рекламодателями	Michal Popov
VP Strategic Planning	Shai Nissenboim
Strategic Planning Information Specialist	Eva Hasson
Продюсер	Alon Shmoelof
Video Editor	Dan Deutsch
Traffic Co/Ordinator	Ronit Doanis
Chef	Meir Adoni
Food Photographer	Dan Peretz
Ceramic Artist	Adi Nissani
Координатор PR	Orly Segal