Or Yarok Association for Safe Driving - "Live kill"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

5922

Это объявление является частью "ACT Responsible Collection"

Бренд: Or Yarok Association for Safe Driving
Страна: Israel

Рекламодатель: Or Yarok Association for Safe Driving

Заголовок	Live kill
Агентство	BBR Saatchi & Saatchi
Кампания	Live Kill
Рекламодатель	Or Yarok Association for Safe Driving
Бренд	Or Yarok Association for Safe Driving
Дата первой трансляции/Публикации	2017 / 1
Бизнес сектор	Безопасность дорожного движения
философия	Texting while driving and now even live broadcasting while driving, has become an international plague. Over 80% of accidents are caused by people using their phone while driving. Yet still, regular campaigns don’t deter youngsters. No matter how gruesome commercials about this issue are, young drivers still ignore them because they’re ads. To take this issue BBR Saatchi & Saatchi teamed with Or Yarok, the Association for Safer Driving in Israel, to launch an experience that would engrave the trauma of watching a real car crash in young drivers’ minds permanently. To do that the agency hacked YouTube’s live broadcast feature and broadcasted a 6 minute pre-filmed video of popular vloggers getting into a crash, pretending as if it were live. The hacked broadcast generated record high results with over 2,500 fans seeing it in real time. Fans sent in thousands of worried comments and “Aha-got the message” posts in response. By the next day 57,000 youngsters had watched the broadcast – a clear indication the message made an impact.
Тип медиа	Социальные медиа
Длина	114 seconds
Главный исполнительный директор (CEO)	Yossi Lubaton
Главный креативный директор	Jonathan Lang
VP Creative Director	Idan Regev
VP Creative Director	Idan Levy
Social & Digital Creative Director	Idan Kligerman
Креативный директор	Niv Herzberg
Креативный директор	Evgeniy Utkin
Делопроизводитель	Shirley Konka
VP Content & Production	Dorit Gvili
Управляющий производством	Maya Palmon
Creative Coordinator	Eva Hasson
Video Editor	Dan Deutsch
Менеджер студии	Yaron Keinan
Графический дизайнер	Yulia Zak