| Заголовок | Raw Materials |
| Агентство | Philipp und Keuntje GmbH |
| Кампания | Raw Materials - Tetrapak |
| Рекламодатель | Tetra Pak International S.A. |
| Бренд | Tetra pak |
| Posted | Декабрь 2009 |
| Бизнес сектор | Производство |
| философия | CONCEPT An unusual spokesperson, a rabbit called Bob, explains how Tetra Pak drinks cartons are environmentally friendly. He uses a humorous approach to describe the advantages of sustainable raw materials using, as examples, grain, wool and Tetra Pak cartons, which are produced from wood and therefore make a significant contribution to protecting the environment. The logical message is: its only got a future if itll grow back. COMMUNICATION MEDIUM A hybrid animation commercial. Carefully handcrafted sets were filmed using stop-motion technology and then combined with computer-animated characters. TARGET AUDIENCE End consumers, users of drinks cartons, etc. |
| Проблема | To explain to TV viewers in an entertaining way that Tetra Pak drinks cartons are produced from sustainable raw materials, making them exceptionally environmentally friendly. |
| Тип медиа | Телевидение |
| Рынок | Germany |
| Менеджер по рекламе | Tanja Kiebert |
| Менеджер по рекламе | Ludwig Venhaus |
| Продакшн Студия | Bent Image Lab |
| Креативный директор | Diether Kerner |
| Креативный директор | Jo Marie Farwick |
| Арт-директор | Sönke Schmidt |
| Арт-директор | Rouven Steiman |
| Арт-директор | Kaloyan Yanev |
| Арт-директор | Alexander Norvilas |
| Копирайтер | Daniel Hoffmann |
| Копирайтер | René Ewert |
| Копирайтер | Dennis Krumbe |
| Продюсер агентства | Axel Leyck |
| Специалист по работе с заказчиками | Nina-Sophie Scheller |
| Специалист по работе с заказчиками | Steffen Schwab |
| Директор | Rob Shaw |
| Продюсер Продакшн Студии | Kara Place |
| Продюсер Продакшн Студии | Ray Di Carlo |