Little Bites, the #1 Mini Muffin snack, and creative agency Fallon, have collaborated to bring Camp Little Bites to life and kick off a summer (and campaign!) to remember. While summer doesn’t look the same for all kids and parents, Fallon and Little Bites wanted to ensure that this activation highlighted summer fun in its purest form. With their Camp Little Bites uniform and bandana in tow, the kid “camp counselors” show off summer’s simplest of treasures like how to roast a marshmallow, secret handshakes and more little moments that capture childhood summers at its best.