Специалист по работе с заказчиками
at
Disneyland Paris
Boulogne-Billancourt, France
| Заголовок | Graffiti |
| Заголовок (оригинальный язык) | Graffiti (anglais) |
| Агентство | TBWA\PARIS |
| Кампания | Protect Yourself - AIDES |
| Рекламодатель | Aides |
| Бренд | AIDES |
| Дата первой трансляции/Публикации | 2010 / 1 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| Слоган | Protect Yourself |
| Слоган (оригинальный язык) | Protégez-vous |
| История | A willy, sketched on a bathroom door, falls in love with a hoohoo poor thing she doesn't seem to be that into « him » even worse, surrounded with hoohoos, the closer the Willy gets, the faster the hoohoos run away Between Scylla and Charybdis, from pipes to loos, the Willy wanders around, lost in la mancha but an actual girl puts an end to its misery She draws on top of it a condom instantly, all the hoohoos around gather around « him » creating a debauchery of sex graffiti No alarm, no drama. This TVC celebrates happy sex as long as it is safe. It's also a way to quickly recall to guys that condoms can be seen as an appealing asset ! |
| философия | "As a pro bono project, every one involved did it for free, the media plan is up to good will. The copy has been aired on the internet the day the work was completed. It has already hit 4 million views on youtube. We are currently negotiating with channels. 2 of them already accepted to air the copy... we hope more are to come. A facebook fan page has been created so that we could drag the fans to Aides' website for further information on the association. it was a good opportunity to offer fans more content, artworks ... Give some indication of the size of your media budget. Everything is done for free. Define the target audience. general public. Everyone has to feel concerned about safe sex. |
| Проблема | Aides is the leading association fighting against aïds in France. They lead the way in all the battles that matter : discrimination, tolerance, openmindedness towards the ailing and as basic as necessary, prevention. Back in 1987, advertising on condoms was forbidden in France. Aides fought and succeeded in allowing those prevention campaigns. Regarding this specific prévention issue, they take préventive actions on the field. Yet, massive communication is essential. You have to recall as often as possible that safe sex is the only option. The client and the agency agreed on the fact that we shouldnt air an alarming or dramatic campaign. We were expected to deliver a big idea on the fact that sex is happy as long as it is safe. |
| Тип медиа | Веб-фильм |
| Рынок | France |
| Креативный директор | Eric Holden |
| Креативный директор | Rémi Noël |
| Арт-директор | Ingrid Varetz |
| Копирайтер | Ingrid Varetz |
| Директор | Yoann Lemoine |
| Продюсер агентства | Maxime Boiron |
| Продюсер агентства | Virginie Chalard |
| Специалист по работе с заказчиками | Anne Vincent |
| Специалист по работе с заказчиками | Véronique Fourniotakis |
| Специалист по работе с заказчиками | Anne-Laure Brunner |
| Иллюстратор | Barthélémy Maunoury |
| Менеджер по рекламе | Olivier Dénoue |
| Менеджер по рекламе | Floriane Cutler |
| Менеджер по рекламе | Francesca Belli |
| Продакшн Студия | Wanda Paris |
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