| Заголовок | Elf |
| Агентство |
Y&R London
|
| Кампания |
Leerdammer Elf
|
| Рекламодатель |
Leerdammer - Bel
|
| Бренд |
Leerdammer
|
| Дата первой трансляции/Публикации |
2010 / 2
|
| Бизнес сектор | Сыр
|
| Слоган | Not as mild as you might think |
| История | the campaign features a magical mild mannered elf, who dances through his forest home playing the flute, helping his woodland friends and generally being nicer than nice. However, when the elf encounters an old man carrying a basket of Leerdammer, the allure of the cheese is just too much and the elf turns the old man into a tree, keeping the deliciously creamy Leerdammer for himself |
| Проблема | To drive brand re-evaluation of Leerdammer as a product, and get people to consider it when buying their everyday cheese. To do so we needed to tackle a common misperception about the cheese’s taste. Many people find Dutch cheese too mild for their palette, but as our campaign demonstrates, Leerdammer is actually ‘Not as mild as you might think’. We needed an engaging idea that could really cut through the advertising clutter and let people know about the distinctive taste of Leerdammer. |
| Тип медиа |
Телевидение
|
| Рынок | United Kingdom |
| Продакшн Студия |
Hungry Man
|
| Аудио послепроизводственный этап |
Factory Studios
|
| Менеджер по рекламе |
Ian Greengrass
|
| Креативный директор |
Mark Roalfe
|
| Копирайтер |
Steve Moss
|
| Арт-директор |
Jo Finch
|
| Планировщик счета |
Jo Bamford
|
| Директор рабочей группы клиента |
Fern Vignoles
|
| Специалист по работе с заказчиками |
David Pomfret
|
| Продюсер агентства |
Claudio Gorini
|
| Директор |
Steven Hudson
|
| Редактор |
Bill Smedley
|
| Послепроизводственный этап |
The Mill London
|