Заголовок | The LEGO Stereoscope |
Агентство | Serviceplan Group |
Кампания | The LEGO Stereoscope |
Рекламодатель | LEGO |
Бренд | Lego |
Posted | Декабрь 2011 |
Бизнес сектор | Игрушки и игры |
Слоган | Building Fantasy – LEGO |
История | What kind of effect can be produced by 378 428 LEGO bricks, assembled seemingly at random on a 12 square meter area?The answer is simple: They put an image into our heads, that was invisible at first glance.How does it work? With LEGO Stereoscope.With your gaze focused on the surface, the perspective begins to shift; the bricks blurring and then taking shape in a different billboard image, now only seen in the eyes of the observer: the 3-D image of a LEGO dinosaur. |
Тип медиа | Окружающий |
Арт-директор | Matthias Noesel |
Главный креативный директор | Alexander Schill |
Креативный директор | Christoph Everke |
Креативный директор | Cosimo Moeller |
Креативный директор | Alexander Nagel |