Kia EV9 - "The Impossible Sunlight"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

8447

Бренд: Kia EV9
Страна: Germany

Рекламодатель: Kia Motors

Заголовок	The Impossible Sunlight
Агентство	INNOCEAN Europe
Кампания	The Impossible Sunlight
Рекламодатель	Kia Motors
Бренд	Kia EV9
Дата первой трансляции/Публикации	2024 / 2
Бизнес сектор	Полный привод, SUV (полноприводной внедорожник)
философия	Kia’s EV9, with its ground-breaking design and technological advancement redefining standards for movement, has been inspired to move to even greater lengths and do the impossible - by bringing back the sun to Northern Europe during its darkest months. As vast parts of Europe plunge into darkness during the winter months, the lack of sunlight takes its toll on individuals’ energy levels, mental health, immune systems and sleep patterns. In response to these challenges, INNOCEAN Berlin and Kia developed "The Impossible Sunlight", an innovative art installation powered by the Kia EV9’s cutting-edge Vehicle-2-Load technology. “The Impossible Sunlight” is an art project created in collaboration with VOID, an experiential design studio based in Norway, known for its expertise in creating custom installations that blend digital features with real space elements such as architecture, sculpture, kinetics, audio, lights, and sensors. The circular structure stands at 7 metres high and emits approximately 200,000 lumens, mimicking the properties of natural sunlight, helping to bring back the sun’s positive benefits lost during the winter months. Once fully illuminated, the sun installation can be seen from several kilometres away. To capture the beauty and impact of the installation, Kia has partnered with Swedish award-winning photographer and cinematographer Norris Nimann, whose work has been featured in publications such as Vogue Scandinavia and National Geographic. His keen eye for unique landscapes and ability to evoke emotions through his photography make him the perfect collaborator for this project. A short film capturing the emotional reactions of individuals experiencing the installation, alongside the striking beauty of the Kia EV9, has also been produced as a testament to the project's impact.
Тип медиа	Анализ ситуации
Длина	102 seconds
Звуковая дорожка	Liquid Memoirs - Solace
Менеджер по рекламе	David Hilbert
Менеджер по рекламе	Benedict Abrahamsberg
Менеджер по рекламе	Christiane Frisch
Менеджер по рекламе	Jericho Dignadice
Менеджер по рекламе	Ruxandra Iliescu
Главный креативный директор	Gabriel Mattar
Исполнительный креативный директор	Ricardo Wolff
Head of Account Management	Alessia Bellini
Креативный директор	Jose Arnaldo
Креативный директор	Sebastian Pattis
Арт-директор	Manuel Armenteros Parras
Копирайтер	Giovanna Ribeiro Pereira
Копирайтер	João Vaz
Editor & Motion Designer	Carlos Suárez
Специалист по работе с заказчиками	Travis Kim
Junior Account Manager	Nadia Esi Berchtenbreiter
Стратегический директор	Jorn Ballentin
Стратегический планировщик	Odile Breffa
Social Media Lead	Benjamin Weih
Руководитель производства	Fabian Barz
Senior Producer	Michael Endres
Senior Producer Content	Hannes Andresen
Продакшн Студия	Tobi & Tron
Директор	Tobias Becker
Директор	Steffen Tron
Оператор-постановщик	Robert Wong
Оператор-постановщик	Norris Niman
Редактор	Tobias Becker
Продюсер пост-производства	Jasmin Scharf
Послепроизводственный этап	Steffen Tron
Звук	DaHouse
Фотограф	João Vaz
Creator & Service Production Digital Creator	Norris Niman
Производственная сервисная компания	Film in Norway
Light Installation	Void AS