The Canadian Centre for Child Protection - "Sextortion Ed Video"

No Fixed Address

No Fixed Address Toronto, Canada

3471

Заголовок	Sextortion Ed Video
Агентство	No Fixed Address
Кампания	Don't Get Sextorted, Send a Naked Mole Rat
Рекламодатель	The Canadian Centre for Child Protection
Бренд	The Canadian Centre for Child Protection
Дата первой трансляции/Публикации	2017 / 5
Бизнес сектор	Против бытового насилия и сексуального насилия
Слоган	Don't Get Sextorted, Send a Naked Mole Rat
философия	The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation.
Тип медиа	Печать
Креативный директор	Shawn James
Креативный директор	Dhaval Bhatt
Арт-директор	Daniela Angelucci
Арт-директор	Randy DeMelo
Арт-директор	Shawn James
Копирайтер	Andrew Rizzi
Копирайтер	Cole Rosenberg
Копирайтер	Dhaval Bhatt
Продюсер	Brie Gowans