| Заголовок | Spookermarket |
| Агентство | BBH |
| Кампания | Spookermarket |
| Рекламодатель | Tesco |
| Бренд | Tesco |
| Дата первой трансляции/Публикации | 2015 / 10 |
| Бизнес сектор | Универсальные магазины, супермаркеты |
| философия | Tesco has created a social campaign to help customers enhance their Halloween celebrations easily and conveniently, by serving up entertaining content and genuinely helpful advice. ‘Spookermarket’ launches with a humourous online film set in a Tesco supermarket which has been given a spooky makeover. Hidden cameras capture the reactions of unsuspecting customers as they encounter a series of spooky situations. Viewers are then driven to four fun, helpful 40 second videos that demonstrate how people can achieve the same impressive spooks at home. All five films were produced by Black Sheep Studios, BBH’s in house video production studio.Last weekend, Tesco marked its return to TV advertising with a major new campaign focusing on helping customers. The campaign firmly re-establishes Tesco’s famous ‘Every Little Helps’ sign-off by putting the many different ways it helps customers at the heart of its advertising. |
| Тип медиа | Социальные медиа |
| Длина | |
| Креативная команда | Kate Murphy |
| Креативный директор | Matt Moreland |
| Креативный директор | Chris Clarke |
| Бизнес-лидер | Holly Ripper |
| Директор рабочей группы клиента | Stephen Jones |
| Специалист по работе с заказчиками | Jemma Marriott |
| Стратегический директор | Ben Shaw |
| Стратег | Damola Timeyin |
| Продюсер | Sophie Simmons |
| Продакшн Студия | Black Sheep Studios |
| Директор | David Stoddart |
| Продюсер | Anthony Taylor |
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