Instituto Identidades do Brasil (ID_BR) - "Black Salary Friday"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

Премии

5826

Это объявление является частью "ACT Responsible Collection"

Бренд: Instituto Identidades do Brasil (ID_BR)
Страна: Brazil

Рекламодатель: Instituto Identidades do Brasil (ID_BR)

Заголовок	Black Salary Friday
Агентство	Leo Burnett Tailor Made
Кампания	Black Salary Friday
Рекламодатель	Instituto Identidades do Brasil (ID_BR)
Бренд	Instituto Identidades do Brasil (ID_BR)
Дата первой трансляции/Публикации	2019
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
философия	In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil.
Тип медиа	Digital
Длина	121 seconds
Копирайтер	Fabio Nagano
Копирайтер	Filipe Medici
Копирайтер	Renato Ramalho
Копирайтер	Rafael Fagundes
Agency Production Director	Maria Fernanda Moura
Agency Producer	Carol Araujo
Editor	Matheus Basilio
Account Lead	Fabio Brito
Делопроизводитель	Caio Rosario
Media Vice President	Andrea Hirata
Planning	Tiago Lara
Digital Project Lead	Denis Gustavo
Digital Project Manager	Pedro Rais
Digital Planner	Katia Rosa
Content Director	Andreza Aguiar
Client	Luana Genot
Audio Production Company	S de Samba
Главный креативный директор	Marcelo Reis
Креативный вице-президент	Wilson Mateos
Арт-директор	André Rival
Арт-директор	Claudio Junior
Арт-директор	Marcela Jardini
Арт-директор	Breno Ribeiro
Production Company	S de Samba