| Заголовок | Save the Boy |
| Агентство | BBH |
| Кампания | Save the Boy |
| Рекламодатель | St John Ambulance |
| Бренд | St John Ambulance |
| Дата первой трансляции/Публикации | 2013 / 9 |
| Бизнес сектор | Медицинское оборудование |
| Слоган | You can be the difference between life and death |
| История | A boy and his father play in a garden as a woman, who we assume to be the mother, seemingly looks on through the kitchen window. The boy climbs a tree but a branch breaks and he falls to the earth with a sickening thud. The shocked woman runs out of the kitchen as we hear that she is a St John Ambulance volunteer, with the first aid knowledge to save lives. But as she reaches the garden we realise she has no connection to the boy and his father after all but has rushed out to take her washing in from the rain…meanwhile in the empty park the boy is unconscious with the dad screaming for help, as viewers are implored to find out how to save the boy. |
| Тип медиа | Телевидение |
| Длина | |
| Звук | Factory Studios |
| Редакционная компания | Final Cut |
| Послепроизводственный этап | MPC LDN |
| Менеджер по рекламе | Sue Killen |
| Креативная команда | Rob Ellis |
| Креативная команда | Alex Ball |
| Звук | Sam Robson |
| Редактор | Joe Guest |
| Редактор | Paul Moth |
| Спецэффекты / видеоэффекты | Josh King |
| Спецэффекты / видеоэффекты | Tom Harding |
| Спецэффекты / видеоэффекты | Adam Crocker |
| Покраска | Jean-Clément Soret |
| Покраска | James Tillet |
| Продакшн Студия | Blink London |
| Директор | Dougal Wilson |
| Исполнительный продюсер | James Studholme |
| Специалист по работе с заказчиками | Lauren Blunden |
| Продюсер | Nathalie Parish |
| Продюсер Продакшн Студии | Ewen Brown |
| Оператор-постановщик | Lasse Frank |
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