Заголовок | SBERBANK STREETS |
Brief | Street performers are finding that fewer people carry coins these days. But that’s no excuse! Sberbank used the trend to show how easy it is to transfer small amounts of cash with your mobile phone. The performers themselves became part of the campaign, displaying cards that encouraged passers by to test the system – and send them some cash. |
Агентство | Good LLC |
Кампания | Sberbank streets |
Рекламодатель | Sberbank |
Бренд | Sberbank |
Posted | Ноябрь 2016 |
Бизнес сектор | Банки, финансы, законодательство и страхование |
История | The idea is to disrupt the industry of buskers and street vendors. Give them service that is good for them and get free communication in return. Simple cardboard signs become powerful media. |
Тип медиа | На открытом воздухе / вне дома |
Креативный директор | Grisha Sorokin |
Арт-директор | Olga Midlenko |
Фотограф | Igor Klepnev |
Продакшн Студия | HYPE Production |
Директор | Camille Herren |
Продюсер Продакшн Студии | Maksim Pakhomov |
Продюсер агентства | Gleb Glonti |
Иллюстратор | Alexey Hattomonkey |
Продюсер Продакшн Студии | Alevtina Kirsanova |
Продюсер Продакшн Студии | Alexander Serechenko |
Директор рабочей группы клиента | Sergey Razinkin |
Послепроизводственный этап | Anna Vinnik |