| Заголовок | Big Breakfast |
| Агентство | Leo Burnett |
| Кампания | Good Morning - Kellogg's |
| Рекламодатель | Kellogg's |
| Бренд | Kellogg's |
| Posted | Сентябрь 2010 |
| Бизнес сектор | Рис, макаронные изделия, обезвоженные овощи и злаки |
| Слоган | Good Morning |
| История | Reawaken the positive memories and associations that people hold for Kellogg’s Corn Flakes by putting the “good” into “Good Morning”. |
| философия | This is brought to life by showing a typical street waking up to find that an eye-catching breakfast table has been laid along the entire length of the street to provide them with a positive and optimistic start to their day – the chance to get together with their friends and neighbours at a communal breakfast, complete with Kellogg’s Corn Flakes. |
| Проблема | Kellogg’s Corn Flakes was the first ever cereal to be created by WK Kellogg, the founder of the world’s largest cereal manufacturer, over 100 year ago. This new campaign aims to attach an optimistic feeling to the start of the day and reignite the positive memories that people hold for one of Britain’s best-loved brands. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Europe |
| Директор | Tim Brown |
| Продюсер | Emma Bewley |
| Продюсер | John Golley |
| Планировщик счета | Ross Cameron |
| Редактор | Mark Edinoff |
| Послепроизводственный этап | Richard McKeand |
| Media Planner | Nadia Lavelle |
| Marketing Manager | Alex Everett |
| Media Agency | Carat |
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