| Заголовок | My name is Kimbo 2 (English subtitles) |
| Заголовок (оригинальный язык) | Mi nombre es Kimbo |
| Агентство |
J. Walter Thompson España
|
| Кампания |
My name is Kimbo
|
| Рекламодатель |
UNICEF
|
| Бренд |
UNICEF
|
| Дата первой трансляции/Публикации |
2010 / 11
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| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История (оригинальный язык) | Según cuenta la leyenda “había dos niños que eran amigos inseparables. Un día, uno de ellos se puso muy enfermo. Entonces, su amigo le dijo: ‘Cambiemos nuestros nombres. Así cuando el destino venga a buscarte, no te encontrará’. Y el niño enfermo se curó”. Pau Gasol, Embajador de UNICEF España, ha cambiado su nombre por Kimbo, para contribuir a cambiar ese terrible destino que va a buscar a millones de niños, y para animar a todo el mundo a meterse en la piel de los millones de niños que viven en unas condiciones muy precarias. |
| философия | With a spot starring the Lakers players, which can be seen in http://kimbo.unicef.es/, the campaign began yesterday, with which collaborate UNICEF Ambassadors also Spain and Imanol Arias Ana Duato, Friend David UNICEF SpainBisbal, as well as numerous characters from the Sixth, as Andreu Buenafuente, Berto Romero and Wyoming, among others. Anyone can join the campaign through this website and Facebook.Next to them, many media, football clubs and basketball, businesses and others join this initiative. Already more than 10,000 people have changed their name through the web on the first day of campaigning. |
| Проблема (оригинальный язык) | El nombre de Kimbo simboliza los 22.000 niños menores de cinco años que cada día mueren por causas que se pueden evitar con medidas tan sencillas como una vacuna contra el sarampión o el acceso al agua potable. |
| Результат | With "My name is Kimbo" UNICEF Spain seeks to raise awareness and mobilize society around the main causes that threaten the lives of millions of children, and the need to support the work of getting real change in the lives of these children, enabling access to basic rights such as health. The campaign offers various forms of collaboration: changing the name on the site http://kimbo.unicef.es/ Kimbo, UNICEF join, donate or change the profile picture on Facebook. JWT is the originator of the idea and all its development both in traditional media in the network. |
| Тип медиа |
Анализ ситуации
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| Продюсер |
Dionisio Naranjo
|
| Продакшн Студия |
Wind
|
| Производство |
Antonio Ortega
|
| Производство |
Pablo Garcia
|
| Производство |
Luciano Firmo
|
| Директор рабочей группы клиента |
David Alvarez Cibanal
|
| Интерактивный директор |
José Hoyos
|
| Арт-директор |
Felix Ajenjo
|
| Арт-директор |
Alex Cañadas
|
| Технический директор |
Jose Vivar
|
| Арт-директор |
Ivan de Dios
|
| Креативный директор |
Curro Rubira
|
| Креативный директор |
Jaime Chavarri
|
| Креативный директор |
Juan García Escudero
|
| Исполнительный креативный директор |
Miguel Bemfica
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| Редактор |
Alberto Espeja
|