| Заголовок | Everybody Technology |
| Агентство | BBH |
| Кампания | Everybody Technology |
| Рекламодатель | Royal London Society for the Blind |
| Бренд | RLSB |
| Дата первой трансляции/Публикации | 2012 / 12 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| История | In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad |
| философия | Promote the Everybody Technology initiative by creating an online film |
| Проблема | Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind.RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. |
| Тип медиа | Веб-фильм |
| Продакшн Студия | Ivory |
| Оператор-постановщик | Carl Burke |
| Продюсер | Rowland Kimber |
| Директор | Dan Lowe |
| Директор рабочей группы клиента | Brenda Frixa |
| Продюсер агентства | Roz Prentice |
| Креативная команда | Mareka Carter |
| Креативная команда | Kimberley Gill |
| Менеджер по рекламе | Julian Dailly |
| Менеджер по рекламе | Niki Gomez |
| Strategy Director | Agathe Guerrier |