| Заголовок | Stand Up To Cancer |
| Агентство | CP+B |
| Кампания | Stand Up To Cancer |
| Рекламодатель | American Airlines |
| Бренд | American Airlines |
| Дата первой трансляции/Публикации | 2017 / 6 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| История | American Airlines and nearly 60 of its cancer fighting, surviving and co-surviving team members came together to film a campaign as part of its collaboration with Stand Up To Cancer and (SU2C) ambassador Bradley Cooper. Each participating team member in this new campaign from agency CP+B has been personally affected by cancer, and several are still undergoing treatment or caring for a loved one fighting the disease. Directed by Vincent Haycock of Park Pictures, this Stand Up To Cancer spot centers on John Biegel whom we see as an infant, a lad, a military serviceman and now an American Airlines pilot/captain who is undergoing treatment for pancreatic cancer. He and American Airlines colleagues come together in this piece, meeting Cooper along the way. For the overall campaign, American Airlines team members from 24 locations around the system, representing pilots, flight attendants, mechanics, gate and reservation agents, fleet service clerks and more, who either personally experienced (or have a loved one who did), participated. In all, they dealt with 18 different types of cancer including; breast, melanoma, lymphoma, pancreatic cancer and more. The campaign was shot in the airline’s hangar at Los Angeles International Airport (LAX). The campaign supports Stand Up To Cancer’s collaborative cancer research. During the month of June, American will donate $1 to Stand Up To Cancer for every flight purchased on aa.com, up to $1 million. |
| Тип медиа | Телевидение |
| Длина | |
| Редакционный | Whitehouse Post |
| Компания, которая занимается визуальными эффектами | Methodstudios |
| Актер / Знаменитость | Bradley Cooper |
| Партнер клиента | Stand Up To Cancer |
| Главный креативный директор | Ralph Watson |
| VP, Executive Creative Director | Michael Raso |
| Креативный директор | Mona Hasan |
| Креативный директор | Stephanie Kohnen |
| VP / Director of Content Production | Sloan Schroeder |
| Интегрированный продюсер | Jackie Maloney |
| Музыкальный руководитель | Andy Hamm |
| Продакшн Студия | Park Pictures |
| Директор | Vincent Haycock |
| Оператор-постановщик | Evan Prosofksy |
| Исполнительный продюсер | Jackie Kelman-Bisbee |
| Исполнительный продюсер | Dinah Rodriguez |
| Руководитель производства | Anne Bobroff |
| Продюсер | Michelle Currinder |
| Редактор | Charlie Harvey |
| Исполнительный продюсер | Joni Williamson |
| Продюсер | Sasha Grubor |
| Руководитель производства | Ananda Reavis |
| Художник по видеоэффектам | Wensen Ho |
| Исполнительный продюсер | Robert Owens |
| Продюсер | Thuy Ta |
| Покраска | Company 3 |
| Колорист | Tom Poole |
| Исполнительный продюсер | Ashley McKim |
| Креативный директор | Kelly Bayett |
| Продюсер | KC Dossett |
| Звук | Lime Studios |
| Звукорежиссер | Mark Meyuhas |
| Смеситель | Peter Lapinski |
| Исполнительный продюсер | Susie Boyajan |
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