Fondation Jasmin Roy Sophie Desmarais - "À nous tous d’agir autrement"

Ogilvy Montréal

Ogilvy Montréal Québec, Canada

2711

Это объявление является частью "ACT Responsible Collection"

Бренд: Fondation Jasmin Roy Sophie Desmarais
Страна: Canada

Рекламодатель: Fondation Jasmin Roy Sophie Desmarais

Заголовок	À nous tous d’agir autrement
Агентство	Ogilvy Montréal
Кампания	Super Villain Story
Рекламодатель	Fondation Jasmin Roy Sophie Desmarais
Бренд	Fondation Jasmin Roy Sophie Desmarais
Дата первой трансляции/Публикации	2019 / 3
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
Слоган	No one likes a villain in real life.
История	Campaign for the Jasmin Roy-Sophie Desmarais Foundation, a Canadian not-for-profit organization that has for mission to fight bullying and promote caring relationships and healthy emotional habits. The campaign’s objective is to multiply positive social behaviours among youth.
философия	Villains may be essential ingredients of a captivating Hollywood movie, but they are not welcome in our society. And it’s exactly the mission of the Foundation that is to promote caring environments in all walks of life.
Проблема	The Jasmin Roy-Sophie Desmarais Foundation, a Canadian not-for-profit organization that has for mission to fight bullying and promote caring relationships and healthy emotional habits. The foundation was looking for ways to promote positive social behaviours among youth.
Результат	This video message plunges viewers into the universe of “Hollywood-esque” superheroes that are fighting supervillains in order to raise awareness on positive social behaviours.
Тип медиа	Digital
Длина	51 seconds
Production	Les Enfants
Director	Maxime Giroux
Оператор-постановщик	Gabriel Brault Tardif
Producer	Visant Le Guennec
Post Production	MELS
Music & Sound	Studios Apollo
Звукооператор	Pierre-Hugues Rondeau
Звукооператор	Vincent Dufour
Public Relations	Zone franche
Исполнительный креативный директор	Alexandre Emond-Turcotte
Копирайтер	Simon Blaquiere
Арт-директор	Antoine Dasseville
Продюсер агентства	Audrey Filiatrault
Директор рабочей группы клиента	Catherine Lemay