Toyota - "Get your Energy back"

Saatchi & Saatchi EMEA

Saatchi & Saatchi EMEA London, United Kingdom

7076

Бренд: Toyota
Страна: United Kingdom

Рекламодатель: Toyota Motor Corporation

Заголовок	Get your Energy back
Агентство	Saatchi & Saatchi EMEA
Кампания	Get your energy back
Рекламодатель	Toyota Motor Corporation
Бренд	Toyota
Posted	Ноябрь 2010
Продукт	Auris HSD
Бизнес сектор	Легковые автомобили
Слоган	Get your Energy back
История	Top creative teams from Saatchi & Saatchi London, Milan, Brussels and Düsseldorf have created "Get Your Energy Back" campaign for Toyota Auris HSD
философия	The new Auris HSD therefore is able to combine a variety of benefits and a complex but highly advantageous technology which needed to be explained in an integrated campaign able to present the car and what it stands for in a clear and simple way across Europe. An interesting but complex challenge for Saatchi & Saatchi, which relied on its International One Agency System to involve the best talents of the network and match the expectations. The result was a singled minded and engaging campaign under the banner of "Get your energy back", able to translate the easiness and cleverness of the product in different ways: from the touch-screen technique in TV, to the online energy world, through smart print executions. A truly international campaign aired in the whole of Europe, starting from the 1st August.
Проблема	Toyota have taken their renowned full-hybrid system and put it in their new, great looking hatchback; the result is the new Auris Hybrid (or “Auris HSD”). The first and only full-hybrid powertrain in the C-Segment. Thanks to Hybrid Synergy Drive technology the car's energy is literally recycled as you drive and stored in the car’s battery system.
Тип медиа	Телевидение
Исполнительный креативный директор	Adrian Caddy
Арт-директор	Steve Carlin
Арт-директор	Williams Tattoli
Арт-директор	Stijn Klaver
Руководитель группы по связям с рекламодателями	Luca Neyroz
Руководитель группы по связям с рекламодателями	Florian Voigt
Руководитель рекламодателя	David Brimson
Руководитель рекламодателя	Dario Giustini