Заголовок | Portman Beach |
Заголовок (оригинальный язык) | Bahía de Portman |
Агентство | J. Walter Thompson España |
Кампания | Save the Beach - Corona |
Рекламодатель | Grupo Modelo |
Бренд | Corona Save the Beach |
Дата первой трансляции/Публикации | 2010 / 9 |
Бизнес сектор | Окружающая среда и вопросы экологии |
История (оригинальный язык) | Corona Save the Beach, a pioneer initiative created by JWT, agency responsible for the strategy and communication in Europe for Corona Extra beer, organized its last event on Satursday, September 25th. Almost 500 volunteers dressed with overalls, gloves and equipped with rakes and bags gathered in the Bahía de Portmán beach in Murcia, Spain, with the objective of cleaning the garbage and trash from the sand, reeds and rocks of the bay. In roughly four hours of cleaning, volunteers picked up a volume of 62.500 liters of garbage. What most surprised was the profile of the people attending the event. Not only were they activists aware of the problem, groups of friends and entire families, people from all ages, working hard to leave a clean beach. |
Тип медиа | Мероприятия |
Менеджер по рекламе | Martin Orbea |
Менеджер по рекламе | Lucia Benitez |
Исполнительный креативный директор | Miguel Bemfica |
Креативный директор | Juan García Escudero |
Креативный директор | Jaime Chavarri |
Креативный директор | Curro Rubira |