| Заголовок | Taxi Coded Radio Ads |
| Агентство | Publicis Ecuador |
| Кампания | Taxi Coded Radio Ads |
| Рекламодатель | Cabify |
| Бренд | Cabify |
| Дата первой трансляции/Публикации | 2019 / 10 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| История | After enabling taxi services in our Cabify app. We had to convince every taxi driver in town to work through our platform, taking into consideration that they always had worked the same way: through a radio frequency or picking up passengers on the street. So, to make sure to call their attention, we investigated more than 130 secret radio frequency codes they normally use between them to communicate daily, so, in their own language, we created 20” spots that were transmitted in the media they use the most while working: The Radio. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Исполнительный креативный директор | Jairo Lezaca |
| Креативный директор | Pablo Naval |
| Копирайтер | José Lizarzaburu |
| Арт-директор | Juliana Cardona |
Больше работы
СМОТРЕТЬ ВСЕCorrido of Duty
- БРЕНД:
- Call of Duty
- АГЕНТСТВО:
- Archer Troy
FIRE
- БРЕНД:
- PETA
- АГЕНТСТВО:
- Archer Troy
TWISTER
- БРЕНД:
- PETA
- АГЕНТСТВО:
- Archer Troy
Bat Billboard
- БРЕНД:
- The Batman
- АГЕНТСТВО:
- Archer Troy
Foodweiser
- БРЕНД:
- Budweiser
- АГЕНТСТВО:
- MullenLowe Delta
Blue
- БРЕНД:
- Cinemark XD
- АГЕНТСТВО:
- Publicis Ecuador
Green
- БРЕНД:
- Cinemark XD
- АГЕНТСТВО:
- Publicis Ecuador
Red
- БРЕНД:
- Cinemark XD
- АГЕНТСТВО:
- Publicis Ecuador