Заголовок | Choosing is a right |
Заголовок (оригинальный язык) | Elegir es un Derecho |
Агентство | BBDO Argentina |
Кампания | Choosing is a right |
Рекламодатель | Amnesty International |
Бренд | Amnesty International |
Дата первой трансляции/Публикации | 2022 / 9 |
Бизнес сектор | Благотворительные организации, фонды, волонтеры |
философия | On "National Hijab Day" in Iran a group of activists invited to remove the veil in defiance of the strict dress code of the Persian regime. To support this movement Amnesty International together with BBDO Argentina advocated for women's rights by launching this campaign through social networks. The campaign makes the most of the artistic aspects of this new viral phenomenon of Artificial Intelligence (AI), which is capable of recreating images of non-real situations. However, this AI cannot imagine Iranian women without wearing the veil that covers their hair every day. |
Тип медиа | Digital |
Длина | |
Главный креативный директор | Christian Rosli |
Главный креативный директор | Joaquin Campins |
Генеральный креативный директор | Mathias Harbek |
Генеральный креативный директор | Yago Fandiño |
Арт-директор | Matias Irigoytia |
Копирайтер | Nicolas Cortese |
Motion Lead | Antonella D’Ambrosio |
Motion Designer | Adrián Puig |
Дизайнер | Ian Micale |
Управляющий производством | Lucila Krämer |
Operations Coordinator | Ignacio Indaco |
Музыка | Papamusic |