| Заголовок | Momotaro Episode 0 |
| Агентство | Tugboat |
| Кампания | Peach boy |
| Рекламодатель | Suntory |
| Бренд | Pepsi Zero |
| Дата первой трансляции/Публикации | 2014 / 3 |
| Бизнес сектор | Безалкогольные напитки, тоники |
| Слоган | Forever Challenge |
| История | Pepsi has been famous for always being a challenger brand. They made “2nd” in the category a cool thing. In Japan, there’s a folk tale of hero who symbolizes “challenge”, his name is Momotaro (Peach boy). He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with. The story was perfect to built the brand for it’s new “Pepsi Zero” product line. You will enjoy the popular folk story from the real brand point of view on this campaign series. The spectacular story will continue through out the year, the next spot is scheduled around May 2014. Stay tuned! |
| философия | In Japan, there’s a folk tale of hero who symbolizes “challenge”, his name is Momotaro (Peach boy). He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with. The story was perfect to built the brand for it’s new “Pepsi Zero” product line. You will enjoy the popular folk story from the real brand point of view on this campaign series. |
| Проблема | Pepsi has been famous for always being a challenger brand. They made “2nd” in the category a cool thing. The objective of the campaign was how to communicatete the new challenge with their new product. |
| Результат | The spectacular story will continue through out the year, the next spot is scheduled around May 2014. |
| Тип медиа | Телевидение |
| Длина | |
| Звуковая дорожка | Same 'Ol |
| Больше информации | http://www.pepsi.co.jp/momotaro/ |
| Исполнительный креативный директор | Yasumichi Oka |
| Исполнительный креативный директор | Shin Takaue |
| Креативный директор | Taku Tada |
| Арт-директор | Seijo Kawaguchi |
| Директор | Koichi Iguchi |
| Оператор-постановщик | Darren Lew |
| Продюсер | Masakatsu Kasai |
| Продюсер | Sunao Nonaka |
| Агентство | Tugboat |
| Медиа-агентство | Yomiko advertising |
| Продакшн Студия | Tohokushinsha Film Corporation |
| Музыка | The Heavy |
Больше работы
СМОТРЕТЬ ВСЕMOMOTARO EPISODE.5
- БРЕНД:
- Pepsi zero
- АГЕНТСТВО:
- Tugboat
Momotaro Episode 4
- БРЕНД:
- Pepsi Zero
- АГЕНТСТВО:
- Tugboat