| Заголовок | Journey to your Dream/Ingrid |
| Brief | Activia takes us on a journey – through the eyes of a ballerina – starting from a childhood ballet class in Rio de Janeiro. We see her determination, her struggles, her pain. We watch as she leaves her country and her family to follow her dreams all the way to New York City. The music crescendos and abruptly ceases. She is selected by the stern-faced, demanding director to dance front and centre on stage. She is Ingrid Silva, one of the world’s best emerging dancers, and she has made it. The journey to your dreams always starts from within. |
| Агентство |
Wunderman
|
| Кампания |
Journey to your Dream/Ingrid
|
| Рекламодатель |
Danone
|
| Бренд |
Activia
|
| Posted | Ноябрь 2016 |
| Бизнес сектор | Продукты питания
|
| История | Activia is one of the most known yogurt in the world and a true ally for women's daily life. |
| Проблема | Based on the proven facts that a large majority of women are convinced their body prevents them from achieving their deepest aspirations, Activia has gone on a mission to help them find inner harmony, to realign body and spirit, to unite ‘I want’ and ‘I can’. The brand offers each of them the opportunity to "live in sync" with themselves and ultimately unleash their full potential. As element of a whole campaign, this film will hopefully inspire every women in the world and help them to understand that every great achievement starts from within. |
| Тип медиа |
Веб-фильм
|
| Креативный директор |
Benjamin Bregeault
|
| Арт-директор |
Benjamin Bregeault
|
| Продакшн Студия |
Moonwalk
|
| Директор |
Ben Briand
|
| Продюсер Продакшн Студии |
Alexis Bensa
|
| Продюсер агентства |
Valérie Montiel
|
| Продюсер агентства |
Estelle Diot
|
| Стратег |
Lionel Gomez
|
| Стратег |
Katie Barber
|
| Стратег |
Richard Dunn
|