Yournalist - News App - "Yournalist"

The Cyranos // McCann

The Cyranos // McCann Barcelona, Spain

Премии

10003

Бренд: Yournalist - News App
Страна: Spain

Рекламодатель: Euskal Irrati Telebista (EITB)

Заголовок	Yournalist
Агентство	The Cyranos // McCann
Кампания	Yournalist
Рекламодатель	Euskal Irrati Telebista (EITB)
Бренд	Yournalist - News App
Posted	Июнь 2017
Бизнес сектор	СМИ, издательство и производство
История	In a world of fake news, how do you find out who's telling the truth? Enter Yournalist, a Shazam-type app that enables you to point your phone towards a news story being broadcast on radio or TV. Powered by IBM's Watson, Yournalist compares the story in real time with millions of others about the same news item and provides you with the six most widely different angles. That way, you get every point of view on a story and can form your own opinion - without ideological or geographical bias. It’s a bad time for the truth. Whether it’s fake news or simply being flooded with analogous algorithm-based search results that social media thinks we want to read, getting real, unbiased news is a lot harder than ever before. Enter Yournalist. The app takes one news item, analyzes keywords and searches media for the six most widely differing news stories on the same topic — ensuring that we see every point of view.
Тип медиа	Приложения
Длина	133 seconds
Исполнительный креативный директор цифрового формата	Pablo Colonnese
Директор по стратегическому планированию	Pablo Colonnese
Креативный директор	David Fernández
Креативный директор	Joaquín Espagnol
Арт-директор	Eduard Cubel
Арт-директор	Diego Alonso Rodríguez
Копирайтер	Jaume Rufach
Копирайтер	Matías López Navajas
Арт-директор	Xavi Teruel
Арт-директор	Fernando Diago
Управляющий производством	Alba Riart
Исполнительный продюсер	Olga Duerto
Продюсер	Joan Coca