| Заголовок | Ebanana Scrooge (Teaser) |
| Агентство | McCann London |
| Кампания | Ebanana Scrooge |
| Рекламодатель | Aldi |
| Бренд | Aldi |
| Дата первой трансляции/Публикации | 2021 / 11 |
| Бизнес сектор | Универсальные магазины, супермаркеты |
| философия | Aldi has teased its iconic Christmas ad on social media today (6th November) - featuring an all-new animated banana character called Ebanana Scrooge. However, it doesn’t feature Kevin the Carrot, the loveable character who has taken centre stage in the last five Christmas campaigns. Created by McCann UK, the new 20-second clip shows a child Ebanana patiently waiting for Santa, snuggled up next to a mince pie in front of a roaring log fire on Christmas Eve. A mystery hand then appears and takes the mince pie, leaving the banana behind - at which the upset Ebanana cries, ‘Santa, wait…why didn’t he take me?’ Just before the teaser clip fades, Ebanana jumps up and angrily declares, ‘I hate Christmas…’ - leaving viewers wondering what happens next in this festive tale. The full ad will be revealed across national TV and online on Thursday 11th November. |
| Тип медиа | Digital |
| Длина | |
| Редакционная компания | Marshall Street Editors |
| Аудио | Wave Studios |
| Директор по маркетингу | Sean McGinty |
| Директор по маркетингу | Adam Zavalis |
| Менеджер по маркетингу | Jennifer Thomas |
| Главный креативный директор | Dave Price |
| Creative Lead | Andy Fenton |
| Creative Lead | Clive Davis |
| Управляющий партнер | Laura Mckinlay |
| Коммерческий директор | Jane Colbeck |
| Senior Social Media Director | Calum Macdonald-Ball |
| Senior Account Manager | Cara Harcombe |
| Руководитель ТВ | Lucy Moore |
| Head of Effectiveness | Jamie Peate |
| Директор стратегической группы | Darren Hawkins |
| Продакшн Студия | Psyop |
| Директор | Todd Mueller |
| Директор | Kylie Matulick |
| Директор | Kyle Cassidy |
| Chief Executive Producer | Justin Booth-Clibborn |
| Executive Producer - Live Action | Noah Goldsmith |
| Исполнительный продюсер | Joe Maggiore |
| Продакшн Студия | Riff Raff Films |
| Исполнительный продюсер | Tracey Cooper |
| Продюсер | Paz Parasmand |
| Управляющий производством | Charlotte Jones |
| Оператор-постановщик | Matt Fox |
| Редактор | John Mayes |
| Звукооператор | Parv Thind |
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