Aldi - "Ebanana Scrooge "

McCann London

McCann London London, United Kingdom

11218

Бренд: Aldi
Страна: United Kingdom

Рекламодатель: Aldi

Заголовок	Ebanana Scrooge
Агентство	McCann London
Кампания	Ebanana Scrooge
Рекламодатель	Aldi
Бренд	Aldi
Дата первой трансляции/Публикации	2021 / 11
Бизнес сектор	Универсальные магазины, супермаркеты
философия	England footballer Marcus Rashford MBE has joined forces with supermarket giant Aldi for its Christmas TV ad - as part of a seasonal campaign which will see 1.8 million meals donated to families that need help across the UK over the festive period. Created by McCann UK, the ad, which premieres on Thursday 11th November, is a charming Dickensian-style take on A Christmas Carol, and follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot who returns to screens once again this year, despite rumours to the contrary. There was public outcry when a teaser video featuring only Ebanana Scrooge appeared on social media over the weekend, leaving fans fearing for the fate of the nation’s favourite carrot. The animated Yuletide story introduces viewers to a medley of fruit and vegetable characters - including Marcus Radishford, which is voiced by the England striker, Marcus Rashford, as well as Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family. Marcus, 24, who has told of his own impoverished childhood in Wythenshawe, Manchester, has waged a high-profile campaign over the past 18 months to increase the support available to vulnerable children. Marcus Rashford MBE, said: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign. “For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.” Aldi currently works with Neighbourly - who link businesses to charitable organisations in local communities – to donate its surplus food to local causes. Neighbourly CEO, Steve Butterworth, comments: "We're delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas. These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes." This is the sixth successive year that Aldi’s Christmas ad campaign has featured Kevin the Carrot, with last year’s ad campaign racking up over 5 million views online.
Тип медиа	Веб-фильм
Длина	80 seconds
Редакционная компания	Marshall Street Editors
Аудио	Wave Studios
Директор по маркетингу	Sean McGinty
Директор по маркетингу	Adam Zavalis
Менеджер по маркетингу	Jennifer Thomas
Главный креативный директор	Dave Price
Creative Lead	Andy Fenton
Creative Lead	Clive Davis
Управляющий партнер	Laura Mckinlay
Коммерческий директор	Jane Colbeck
Senior Account Manager	Cara Harcombe
Руководитель ТВ	Lucy Moore
Head of Effectiveness	Jamie Peate
Директор стратегической группы	Darren Hawkins
Продакшн Студия	Psyop
Директор	Todd Mueller
Директор	Kylie Matulick
Директор	Kyle Cassidy
Chief Executive Producer	Justin Booth-Clibborn
Executive Producer - Live Action	Noah Goldsmith
Исполнительный продюсер	Joe Maggiore
Продакшн Студия	Riff Raff Films
Исполнительный продюсер	Tracey Cooper
Продюсер	Paz Parasmand
Управляющий производством	Charlotte Jones
Оператор-постановщик	Matt Fox
Редактор	John Mayes
Звукооператор	Parv Thind