Заголовок | Reasons |
Агентство | Red Urban |
Кампания | 2015 Subaru Impreza – Reasons |
Рекламодатель | Subaru Corporation |
Бренд | Subaru Impreza |
Дата первой трансляции/Публикации | 2015 / 3 |
Слоган | confidence in motion |
История | Subaru partnered with Toronto-based advertising agency Red Urban to create a series of TV ads, which show why the Impreza is made the way it is and just how much it can really handle. From birthdays to bad days, from potholes to A-holes, from people on their phones to epic storms, the commercials feature the Impreza facing a variety of different, sometimes harrowing situations. |
философия | A new campaign for the Subaru Impreza shows how the Impreza is different from other compact cars for a reason. The differences include standard Symmetrical Full-Time All-Wheel Drive, a Subaru Boxer engine that has cylinders that lie flat for a lower centre of gravity, and an available Eyesight® collision avoidance system. The reason is everything that life and driving throws at us every day. Subaru partnered with Toronto-based advertising agency Red Urban to create a series of TV ads, which show why the Impreza is made the way it is and just how much it can really handle. From birthdays to bad days, from potholes to A-holes, from people on their phones to epic storms, the commercials feature the Impreza facing a variety of different, sometimes harrowing situations. There is one :30 and two :15-second versions of the TV spot that are the final cogs in a multi-faceted campaign that includes digital display, print and radio. All the elements in play speak in an emotionally compelling and relevant way to a younger demographic consisting of men and women between the ages of 25 and 35. Rather than listing technical specifications, the campaign uses a variety of media to tell the Impreza story and demonstrate how its features could fit into their lives. “In the past, Subaru has focused more on the pure driving experience with Impreza, kicking up dirt in the desert etcetera,” said Christina Yu, Executive Creative Director, Red Urban. “We wanted to show the versatility of the Impreza and how it can tackle the everyday, as well as the unexpected, unlike any other compact car.” "The Impreza really is quite different from anything else in the compact car segment," says Geoff Craig, Director, Marketing, Subaru. "This campaign highlights these differences and the reasons behind them, driving consumer consideration for Impreza in an engaging and human way." The TV ads highlight the emotional benefits of the Subaru Impreza’s differences and shine a light on some of the cosmetic changes that have been made to the 2015 model. The print ads explain the Impreza’s features in more detail. The radio spots use clever sound design to showcase key features in a different way altogether. Like the Impreza itself, the campaign is anything but typical. It will be in market until the second week of June. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Untitled Films |
Post Production Company | Rooster Post Production |
Online | Fort York |
Редактор | Marc Langley |
Senior Creative | Peter Gardiner |
Продюсер | Anna Tricinci |
Оператор-постановщик | Barry Parrell |
Директор | John Mastromonaco |
Линейный продюсер | Tom Evelyn |
Копирайтер | Paul Constantakis |
Senior Creative | Rose Sauquillo |
Исполнительный креативный директор | Christina Yu |
Senior Creative | Patrick Shing |
Director, Strategy & Development | Keith Barry |
Director, Client Services | Caroline Kilgour |
Исполнительный продюсер | Lexy Kavluk |
Исполнительный продюсер | Jeff Cohen |
Исполнительный продюсер | Melissa Kahn |
Арт-директор | Alicia Outschoorn |
Director, Digital Strategy & Social Media | Nicole Milette |
Group Account Director | Trevor Byrne |
Заместитель редактора | Spencer Shiffman |
Арт-директор | Meagan Patry |
Копирайтер | Angeline Parsons |
Account Coordinator | Aanchal Narula |
Colourist | Billy Ferwerda |
Художник огня | Paul Binney |
Assistant Flame Artist | Joe DiClemente |
Composer/Producer/VO Director | Mark Rajakovic |
Sound Designer/Engineer | Kyle Gudmundson |
Music Production Company | RMW Music |
Transfer | Smith |