| Заголовок | Invisible Equipment |
| Агентство | AMV BBDO |
| Кампания | Invisible Equipment |
| Рекламодатель | Sainsbury's |
| Бренд | Sainsbury's Active Kids |
| Дата первой трансляции/Публикации | 2011 / 2 |
| Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
| История | Happy children have fun whilst doing a range of activities in a school gym hall. However, all equipment that they would need to take part in these activities is invisible. Kids bounce on invisible Space Hoppers, they skip with invisible skipping ropes and bounce on invisible trampolines. The equipment route powerfully communicates the fact that it's you, the customer, who can deliver this difference, through collecting Active Kids vouchers. As the ad comes to its conclusion, the sports equipment suddenly becomes visible, dramatising the way that you can make a difference to kids in your area through participating in the Active Kids scheme. |
| философия | The campaign's objective is to show the positive impact that collecting Active Kids vouchers has on kids in people's local area |
| Проблема | The Active Kids scheme is one of Sainsbury's key CR commitments and has raised over £100m worth of equipment for participating schools and organisations since it launched. Kids love being active and through the scheme schools and sports clubs can receive a wide variety of sports equipment which helps to make PE and sporting activities more enjoyable |
| Тип медиа | Телевидение |
| Послепроизводственный этап | MPC LDN |
| Аудио послепроизводственный этап | Jungle Studios |
| Менеджер по рекламе | Claire Harrison-Church |
| Копирайтер | Aidan McClure |
| Арт-директор | Laurent Simon |
| Планировщик счета | Sophie Lewis |
| Планировщик счета | Steve Mustarde |
| Директор | Mitch Stratten |
| Фотограф | Ian Foster |
| Продюсер Продакшн Студии | Sally Newsom |
| Продакшн Студия | Hijinx |
| Media Planner | Charlotte Bristow |
| Продюсер агентства | Polly Lowles |
| Продюсер агентства | Tanya Hairman |