hike - "MAKE BEER STAND OUT AGAIN"

BBDO Ukraine

BBDO Ukraine Kyiv, Ukraine

Премии

4665

Бренд: hike
Страна: Ukraine

Рекламодатель: Obolon

Заголовок	MAKE BEER STAND OUT AGAIN
Brief	‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use.
Агентство	BBDO Ukraine
Кампания	MAKE BEER STAND OUT AGAIN
Рекламодатель	Obolon
Бренд	hike
Posted	Ноябрь 2019
Бизнес сектор	Пиво, сидр, лагерное пиво
История	‘hike’ is a mass market beer brand owned by one of Ukraine's largest breweries. It was introduced in 2004 and spent more than a decade on the market without any major changes to its label or logo.
Тип медиа	Дизайн упаковки
Исполнительный креативный директор	Anze Jereb
Креативный директор	Denis Keleberdenko
Арт-директор	Mariia Plotnikova
Арт-директор	Rostyslav Vyshnevyi
Копирайтер	Dima Kishka
Head of Brand	Maria Teterin
Дизайнер	Andriy Kosmeniuk
Дизайнер	Ihor Chalyi
Motion Designer	Oleksiy Katruk
Продюсер	Alexsandra Guliai
Директор рабочей группы клиента	Marina Kitaeva
Senior Account Manager	Anastasia Bezhevets
Специалист по работе с заказчиками	Anna Volovitska